Care for some light reading with your nuggets?
In place of the toy cars, stuffed animals and the occasional mini Furbie, McDonald’s Happy Meals will come with books until Jan. 22, The Chicago Sun-Times reports.
The fast food giant teamed up with publisher Harper Collins and nonprofit organization Reading is Fundamental for the book giveaway, which began Jan. 9.
During the two weeks, the companies plans to distribute 17 million copies of four books: If You Give a Mouse a Cookie by Laura Numeroff, illustrated by Felicia Bond; Big Nate: In a Class by Himself by Lincoln Peirce; Pete the Cat and His Magic Sunglasses by Kimberly and James Dean and Flat Stanley Goes Camping by Jeff Brown, illustrated by Macky Pamintuan.
No One Fish Two Fish Red Fish Blue Fish, unfortunately.
“This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy to combine the fun of the Happy Meal and support of our partners to inspire more family reading time,” said Julie Wenger, senior director of U.S. marketing at McDonald’s.
The last time books popped up on the U.S.’s Happy Meal menu was in Nov. 2013, when an estimated 20 million children’s books were to be distributed and, unlike this year, all the titles were created specifically for McDonald’s.
http://greatideas.people.com/2015/01/13/mcdonalds-happy-meal-books/?xid=socialflow_twitter_peoplemag
The Breakroom 